Marketing workflows

Learn how to use Trigger.dev for marketing workflows, including drip campaigns, behavioral triggers, personalization engines, and AI-powered content workflows

Overview

Build marketing workflows from email drip sequences to orchestrating full multi-channel campaigns. Handle multi-day sequences, behavioral triggers, dynamic content generation, and build live analytics dashboards.

Featured examples

Email sequences with Resend

Send multi-day email sequences with wait delays between messages.

Product image generator

Transform product photos into professional marketing images using Replicate.

Human-in-the-loop workflow

Approve marketing content using a human-in-the-loop workflow.

Benefits of using Trigger.dev for marketing workflows

Delays without idle costs: Wait hours or weeks between steps. Waits over 5 seconds are automatically checkpointed and don’t count towards compute usage. Perfect for drip campaigns and scheduled follow-ups.

Guaranteed delivery: Messages send exactly once, even after retries. Personalized content isn’t regenerated on failure.

Scale without limits: Process thousands in parallel while respecting rate limits. Send to entire segments without overwhelming APIs.

Production use cases

Icon customer story

Read how Icon uses Trigger.dev to process and generate thousands of videos per month for their AI-driven video creation platform.

Example workflow patterns

Drip email campaign

Simple drip campaign. User signs up, waits specified delay, sends personalized email, tracks engagement.

Multi-channel campaigns

Router pattern with delay orchestration. User action triggers campaign, router selects channel based on preferences (email/SMS/push), coordinates multi-day sequence with delays between messages, tracks engagement across channels.

AI content with approval

Supervisor pattern with approval gate. Generates AI marketing content (images, copy, assets), pauses with wait.forToken for human review, applies revisions if needed, publishes to channels after approval.

Survey response enrichment

Coordinator pattern with enrichment. User completes survey, batch triggers parallel enrichment from CRM/analytics, analyzes and scores responses, updates customer profiles, triggers personalized follow-up campaigns.

Featured use cases

Data processing & ETL workflows

Build complex data pipelines that process large datasets without timeouts.

Media processing workflows

Batch process videos, images, audio, and documents with no execution time limits.

AI media generation workflows

Generate images, videos, audio, documents and other media using AI models.

Marketing workflows

Build drip campaigns, create marketing content, and orchestrate multi-channel campaigns.